Origin – the journey
I am basically a Mechatronics Engineer from NUST EME. I stumbled upon exploring new opportunities when my kids became school going. It was then when I realized that a 9 to 5 job wasn’t going to work for me since it takes up the entire day more or less and that would leave me no time to spend with my kids.
I got my first Google Advert Certification and started playing around with many social media tools. In 2009, I got into touch with Babar Bhatti, CEO of MutualMind (a social media analytics tool). I got the chance to work with him on some really constructive projects involving Fortune 500 companies. That is something I am really proud of. I am glad to report that ZeeSocial is now the premium partner of MutualMind.
It was indeed a humble beginning with two people. In about a year’s time, the first venture failed completely. So after learning from my mistakes, I started ZeeSocial in 2013.
Mobilink, wi-tribe, major food brands and beauty salons.
Women Empowerment at ZeeSocial
Fifty per cent of the country’s population is not contributing to the economy since it is not educated. I believe that the most untapped resource is women who are able and educated but are sitting at home due to lack of opportunities. This was the main aim and my motivation behind creating ZeeSocial. I love to extend opportunities to women. We are very flexible in terms of working hours. The mothers can bring along their kids to the office as well. The entire workforce at ZeeSocial is very dedicated and hardworking.
I think as entrepreneurs we are trying to create something we believe in. So I always suggest that one should actually pursue ideas that they accept as true and feel passionate about. It’s important to dream big but your feet should be on the ground. People should know the difference between which idea is practical/real and which is not. Living in dreams is not enough. Achieving is what matters most.
Cash flow is of great essence especially to run smaller startups. In order to survive, a business needs to maintain its cash flow cycles. This is the key reason why my first venture failed. All entrepreneurs should keep the cash flow in mind. Without cash coming in, it’s very likely that your business will cease to exist. There are many ways to acquire cash, that is, by approaching investors and banks with your business plan ready to be pitched.
Promote Entrepreneurial Spirit
Starting a business is not for the faint-hearted and not for everyone. In my opinion, there are many people who want to establish their own business and think about putting away their job but are never able to do so. One of the major reasons is the addiction to the pay check. Secondly, our society needs to appreciate that an individual can set up their own venture and become successful.
Mistakes Make You Learn More
Let us try to foster a culture of tolerance. It’s okay to fail. You get up, you learn from your mistakes and then you start again. People in our society generally do not let you so we need to build that culture. Only then will people be inspired. We share stories about success, we should also share stories about failure because otherwise no one is going to be inspired. It is very unlikely that you succeed the first time.
Inspiration for Women
I am a ‘mom-preneur’. A very famous quote by Napoleon, ‘give me good mothers and I will give you a better nation’ fits here. We need to focus more on women and I owe my success to my mother and my mother-in-law. I believe most women want to be entrepreneurs. You can be your own boss, you can work with your own time – with flexible timings you can manage things and work at your own pace. I think the major element that weighs in is that you choose a business that is you. Choosing the right business is very crucial – something that you are passionate about, you can easily do and with which you can juggle all your responsibilities.
Advice for Aspiring Entrepreneurs
Just do it. Until and unless you try, no one can tell if it is doable or not. Business is like playing Angry Birds. You do not know how to play it but you will figure it out on the way. If you have done your initial homework, strongly believe in the idea and are passionate about it, then I think you should go for it and trust your instincts.
Advice for Women/Mom-Preneurs
Raising a family and starting a business is more or less the same thing. Both of these are really challenging tasks and both require full time commitment. At the same time, they demand a lot of patience and perseverance. For moms who aspire to pursue entrepreneurship, if they have a dream they should follow it. They just have to take the first step and the rest will come to them.