Our lives today revolve around social media. It has become our go-to for almost all sources of information. Whenever we talk about promoting our product or services, the first thing we plan is our social media marketing strategy. The one mistake a lot of startups make is believing social media is the only tool available to them, whereas some of the more conventional promotional tools, in addition to social media, can boost their marketing and promotions significantly.
This can be done through local newspapers, trade magazines, radio broadcast, television, and websites and can greatly contribute in educating people about the business entity.
Using Word of Mouth
From the start of time, this has been one of the most effective methods of generating sales and establishing clientele. By using referrals and written testimonials of satisfied customers, friends, peers, and colleagues you product/service gains integrity.
Attending Trade Shows and Conferences
The cost of attending these events is easily covered by the potential of PR activity that they hold. These events provide you with the opportunity to build relationships and network with prospective clients and collaborators.
This program includes selecting particular university students according to set criteria (usually focused upon active students in extracurricular activities) to promote and create awareness of a product. They will serve as representatives of your brand and help spread word of mouth in their community. In order to ensure that ambassadors work efficiently a reward mechanism should be established in which various competing activities could be conducted.
Collaborate with Partners
One of the easiest ways to increase publicity is by collaborating with partners that create mutual awareness. This will help in creating a win-win situation that would mutually benefit both parties in the long run and would ultimately increase the prospects of engaging more desired target audience.
Since a lot of businesses do not have time or core competency to market their product effectively to the desired customers. Therefore, it would be advisable for them to outsource or delegate this particular activity to experts.