9 out of 10 ways of Rizq can be found in business - Prophet Muhammad

Definiteness of Purpose

Issue 6 - Definiteness of purpose

One of the greatest gifts of this job for me is getting to know many of the incredible entrepreneurs who live among us. Every day I am inspired, touched, and heartened by the stories they share. But the most common characteristic they all share is to have a burning desire and a definiteness of purpose. When Ray Kroc founded McDonald’s, the money was not the motivation. It was sunny day of October, 1954 and he was sitting on the roadside. He saw Americans were rushing towards restaurants during lunch time and most of them came back without lunch because in that hour they were not able to find a place and food to eat. He decided to serve all Americans during lunch time and then the Fast Food concept came into place. McDonald’s is now serving 69 million people every day. Ray lived a purpose to serve, a burning desire to fulfill a need and the money he earned was the by-product of the process.

We, who are in the race for successful business, should be encouraged to know that this changed world in which we live, is now demanding new ideas, new ways of doing things, new leaders, new inventions, new methods of mentoring, new methods of marketing, new books, new literature, new ideas of advertising.

Back of all this demand for new and better things, there is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning desire to possess it. (Napoleon Hill)